- Brand loyalty People get attached to a particular brand after using many products of that brand which creates a brand value; the unwillingness to get detached with that brand is called brand loyalty. Brand loyalty is present in every sector whether its electronics, consumer goods, telecom operator or cinemas and this is the main challenge faced by new companies to grab market share even if they are producing high quality products. But most commonly it is found in mobile phone devices.
- Big is always better This is a common misconception that big is always better even companies are doing this trick. There are two things I want to discuss here first is Camera Mega Pixel race and second Screen size. Higher MP doesn’t always mean good image quality it just helps in printing large posters nothing else but downside is larger image size and nobody wants to keep 12MP or 10MP photos in his/her computer so it needs to resize to 1-2MP which is waste of time. Small size of mobile phone doesn’t permit to use larger sensor and high quality lens which is the driving force to get better quality images. Up to 5MP is good in a phone but above that you should think of buying a digital SLR. There are many 8MP cameraphones in the market without xenon flash so what’s the point of buying them since most of us shoot more indoor picture than outdoor.
- Better look means better build quality and durability Better look doesn’t mean better quality. Glossy and mirror finish can be achieved by low quality materials even some metallic looking body parts can be made of plastic and it can be highly prone to wear and tear. All companies have good and bad build quality phones in their portfolio but to pick the best you need to get user review about that phone.
- My friend has this so I want this Its not always true that your friend own best phone but since you are jealous of him so you too are going to buy the same phone.
- Someone told me that a this has that glitch so I won’t go for it
- Wait for the price drop Well price will definitely going to drop over time but the utility you will gain by paying higher price in that time period has more value than the less price you will pay after sometime.
- Wait for the new phone to release If you think like that then your wait will never end because every time you want to buy a mobile phone there will always be a better announcement.
- Everything is always better This is common in today’s mobile industry to throw all features in single phone. Nokia is practicing it for so long but recently more companies have joined this league. But what if you are going to use only one of all the features like music, camera, GPS or long talking more frequently than other features. In that case it is better to choose a phone which is particularly focused on your desirable feature.
- Mobile can never replace camera, music player, GPS , notebooks etc. This was true 2-3 years back but now its not. Mobile device and notebooks are converging which resulted in netbook which will be further reduced to QWERTY + Touch screen mobile phones. For moderate shooting mobile camera is capable of satisfying anyone’s need but for professionals SLR will be a good choice. GPS, Music and wireless lan need no explanation here.
- Higher price means better phone Price depends upon many things like features, style, material, location etc. Some phone is cheap in Asia but costly in Europe and vice versa. Some company always charge heftier price for even low quality. So it is advisable to compare different options considering price and feature ratio.
If u roam around the world through internet then u can easily find that many fans of their royal company are praising even low quality products but bashing high quality products by other companies. Take the example of MWC-2009, as I already reported that MWC-2009 was rocked by two dazzling mobile announcement Samsung Omnia HD i8910 and SE IDOU both are much better than any Nokia Symbian phone to-date but royal consumer thinks that only Nokia can produce good Symbian phone which is ridiculous.
A good phone can’t be judged by only brand but by its potential. Nokia has produced many good phones earlier they are still market leader but Samsung has emerged as true innovator by introducing new and exciting feature in its phone. Even SE is also catching up, so it’s a good time to change the mind and move ahead of brand loyalty otherwise you will miss the best of all.
Larger screen size doesn’t mean better quality. It is number of pixels and screen type which decide quality of screen. There are mainly two types of technology used in screen manufacture TFT and OLED later is much better in terms of contrast and color, it is also less power hungry because it doesn’t use backlight. Up to 2.4 inch QVGA ( 240 x 320 pixels) can be good but above 2.4 inch more pixels need to give same quality pictures like WQVGA (240 x 400), HVGA (320 x 480), nHD (360 x 640), VGA (480 x 640), WVGA (480 x 800).
